Digital Marketing for Nonprofit Organizations
INCREASE DONATIONS AND ENGAGEMENT
Search Engine Optimisation
WHAT THEY’RE SAYING
Fair Angle demonstrated their in depth SEO knowledge by providing valuable improvements to our new website. Fair Angle was a pleasure to work with; being proactive and responsive with regards to communication, despite our organization’s rural and isolated location. They provided us with prompt and honest feedback regarding our organization’s existing social media strategy and what changes should be made moving forward. Fair Angle was generous with their time and we never doubted that Axium Education was in competent hands.”
Assistant Operations Manager
Thank you for all your understanding, explanations and help. We are very happy with our new website and your social media insights were very valuable.
Thank you so much for assisting me with all my SEO requirements. I’m very grateful for all your help.
We Get Nonprofits
Conducting business online can be complex, but our goal is simple: get you more customers, donations and volunteers. We focus on driving traffic your website building your brand and growing your organization.
It used to be a lot more simple, if you had a website and email your online needs were taken care of. Now there is social media, data analytics, blogs, mobile apps, webinars and the list keeps going. That is why we are her to help you. We work with you to create a comprehensive strategy that is easy to follow and implement.
We ONLY work with nonprofits, charities, foundations and associations. All our services and strategic advice is specifically designed for these organizations so we know how to put your brand in front of the right audience. We know what is trending with your end users and we know what content engages them.
No matter what your online goal is such as increasing donations or growing your email list, we will work closely with you to ensure it is achieved.
We know that to be successful you need more than just a pretty website and a few pictures. We will work with you to create a strategy that increases your customer engagement.
Why does my non-profit organisation need digital marketing?
John Wanamaker’s age old saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”, is no longer true if you use digital marketing.
Relationships are not built on transactions. They are developed and maintained through ongoing communication, awareness and engagement. Digital marketing is not just a one off sales pitch to potential customers where organizations run a campaign and hope it lands them a few customers.
Like any relationship, digital marketing is a two way flow of communication. For non-profit organization it presents an opportunity to present the real story, to educate and inform potential customers. But where digital marketing is special is that through either direct engagement or analytics you can learn about your customers. You can find out who they are, what they want and expect and what they consider important.
This unique relationship allows organizations and customers to collaborate and make a difference.
Why Fair Angle?
We have firsthand experience in working for non-profit companies. Before moving to digital marketing we have worked as volunteers, organized charity events and done fundraising.
All our services and strategic advice are specifically designed for these organizations so we know how to put your brand in front of the right audience.
We offer customized solutions that respond to your specific need. We work with you, discuss your current situation and what you want to achieve. We then analyze all the information across the different online platforms and present a solution that is a unique fit for your organization.
We will provide advice and new angles you may not have considered but of course, you will be consulted throughout the process to ensure your goals are aligned to the strategy.
We will provide advice and new angles you may not have considered and you will definitely be consulted throughout the process to ensure your goals are aligned to the strategy.
We believe in the power of sharing knowledge and part of this is training our customers on how to analyze, asses and implement their own digital marketing strategy. We work closely with you to teach you and show you how you and your employees can actively partake in your online strategy.
We believe that our relationships with clients need to be ongoing to get the best results. We do not believe in handing over a project and saying, “Here you go, it is yours now”. Digital marketing for non-profits requires on going evaluation and assessment. Without measurement it is very difficult to determine the success of a website or social media marketing campaign.
Once any strategy has been implemented we need continually to analyses the results. We do this by collecting the data and evolving your digital strategy with current online trends. Where requested we also teach our customers and their staff how they can do this analysis themselves.
Digital marketing for non-profits requires on going evaluation and assessment. Without measurement, it is very difficult to determine the success of a website or a social media marketing campaign.
Once any strategy has been implemented, we need to analyze the results continuously. We do this by collecting the relevant data and evolving your digital strategy in line with current online trends. Where requested, we also teach our customers and their staff how they can do this analysis themselves.
Part of building a solid ongoing relationship is good communication. With digital marketing open communications channels are crucial to getting the desired results. If you have a query you will deal with someone who has the technical knowledge to help you and not with a sales rep trying to upsell unnecessary services.
We are there for our customers, whether it be for a simple update to their website, a complex new procedure or just advice for content for their next blog.
We do not have any long-term contracts. We are focused on building relationships with nonprofits and not locking people in. This is just one of the reasons that we build our websites with WordPress. Nearly 20% of all websites use WordPress. With WordPress, you can take the reins and manage/update your site as you please.
Nonprofits Get Results
By ensuring continued interest and awareness organisations can build and maintain their relationships with past supporters and inspire new online visitors to become donors.
Grow Your Customer Base
By publishing information that is relevant and resonates with readers you can keep existing supporters informed as well as using a large number of digital platforms to reach and engage with new potential supports.
By connecting with volunteers and increasing their knowledge we ensure a more engaged audience who is more knowledgeable and willing to commit their time.