Keeping up with change means nonprofits are required to have a website. It is no longer a nice-to-have feature. It is vital. When finding out about a new service, product or non-profit organization, the first thing any potential customer is likely to do is jump online and have a look at what is available. In simple terms, the more engaging your website, the more likely you will be able to inspire people to donate, attend events, and support your organization.
However, just like social media, having a nice-looking website is no longer enough. A website needs to be organized to capture your visitors' information. Collecting email addresses from your target audience is crucial in order to nurture the potential supporter until they are ready to donate or contribute.
This nurturing process is a great way to build a relationship with your target audience. This means that when your potential supporter is ready to assist you, you will be in the front of their minds. Until they are ready, a website provides the perfect tool for people to share and spread your message.