Social Media for Nonprofit’s
It’s not just for selfies
Social media is not just about keeping up to date with friends and family. It is about establishing your brand, spreading awareness, increasing donations and growing your volunteer base. It lets you engage with interested parties and gets them to take action and join your community, whether that be via donating, volunteering, or joining your cause on social media. It is about proactively managing your online presence and then using analytics to keep up to date and to increase support for your organization.
In 2016 in America, 87% of people aged 18–32 donated to charity and of this same group 47% volunteered in the month prior to the survey. The main reason? They want to feel like they are investing in a social movement, not just by writing a check but by finding other ways to help charitable organizations, such as through social shares and by spreading awareness.
Research shows that around 80% of social media users are less than 44 years old. What this means is that a large portion of the people you want to reach are actively on Facebook, YouTube and Twitter.
How does this benefit you? By reaching a wider audience you can engage with new and existing donors and volunteers and get them to take action. It also provides a space for you volunteers and donors to tell their stories (and spread your brand).
We’ve got you covered
We are able to take care of all your social media needs or simply provide you with guidance and content ideas if that is your preference. Our services include:
Facebook, Twitter and YouTube account creation
Ensuring consistent designs for all your touch points (website, Facebook, Twitter, YouTube). Whenever anyone sees any of your online information – they will see a consistent logo, design, layout, colors and information-building brand awareness, ensuring that they will remember your organization.
Posting regular relevant and engaging content for followers to share and spread your word
Generating likes and followers
Providing a regular analysis of your followers and your social media posts
Reply to comments in a timely manner (we recommend you handle these)
Recognizing and acknowledging staff and volunteers
Joining discussions on “hot” topics
Sharing other nonprofits stories and information
Providing unlimited tech support and training if you request it.
However, like a website, just having a presence on social media is not sufficient. To be successful you need to post regularly and ensure that your post are high quality, relevant and interesting so your followers will be motivated to share them.
It may seem like a lot but don’t worry: we are able to take care of the whole process or, if you have the time and resources, we are happy to teach you how.
Are you keeping up?
These are the platforms that marketing teams use