White Hat SEO for Nonprofit's
Making your website easier to find creates more opportunities to inspire your visitors to make a donation and take action.
Our White Hat SEO Includes
All SEO starts with keyword research. There is no point ranking for keywords which your target users aren’t looking for. The object is to find the keywords that turn searches into supporters.
Let google know what your website is about.
Give Google a clear picture of what your website is about so they know how to rank it.
Let Google know what your pictures and images are about so they know how to categorize them
Show Google that your content is useful to other people and needs to be ranked.
The most important thing a website can do is provide value that its readers can use and share. Having readers share your website and provide a link to it is one of the most valuable things you can do.
Find what your competitors are up to, what key words they use and who is linking to them.
Provide more information about what your website is about.
Show Google you are a quality site and that you affiliate to authority sites
Google expects certain pages to be present on a good quality website.
How do internet users find websites?
How Does Google Decide?
Let’s cut out all the jargon and explain exactly what SEO is. There are over a billion websites on the internet and when anyone in the world types a search request into Google, Google decides which websites it will present to the user. As you can imagine, this requires Google considering more than a billion websites and presenting the relative sites.
So how does Google to this? They have an algorithm that looks at key bits of information on each website. When a user enters a search into Google, the algorithm runs and if the key elements on your website match the search then Google presents this website to the user.
SEO allows Google to play ‘good cop’ and ensure customers find good quality websites with relevant and valuable content. Of course there are some people who try and beat the algorithm by using unethical strategies and this is called Black Hat SEO.
Even if you decide not to work with us, we strongly suggest you do not work with a digital marketer or SEO specialist who uses these tactics. These underhand tactics may work in the short run, but they do not last and when Google realizes you are using them, they will penalize your website.