Search Engine Optimization (SEO) is all about getting more visitors to your nonprofits website. It does this by making your website easier to find, which sounds complicated but don’t be fooled. All it does is makes sure your website meets the requirements of search engines like Google. Google has a tough job of scanning millions of websites and finding the right one, so SEO is just about making it easier for Google.
SEO falls under the umbrella of digital marketing (sometimes referred to as online marketing). Essentially what this means is advertising for your website.
With fundraising this is crucial. If potential supports can’t find your website your fundraisers will suffer greatly. The more people who find your website, means more traffic to your website which means greater chance of fundraising success.
In this Podcast we discuss some simple SEO steps to get more traffic to nonprofits websites. Most of these can be easily achieved, the most valuable bit of SEOcan be implenmented by anyone. The saying goes “Content is King”. So use post useful content on a regular basis on your website and watch your site climb the rankings.
Click this link here to listen in to learn how you can improve your websites exposure on the Internet.